AAC PULSE – JUNE 2020 AAC Pulse is a monthly newsletter that highlights the marketing activities. of Nissan, INFINITI, Renault and Aftersales. NEWS UPDATES SOCIAL MEDIA HIGHLIGHTS AFTERSALES CAMPAIGNS EMPLOYEE NEWS   CEO of Arabian Automobiles features in Gulf News Michel Ayat, the CEO of Arabian Automobiles was featured by Gulf News in an interview that talked about UAE’s automobile industry and discussed the challenges faced following the unfolding of unprecedented events in recent months. NISSAN showrooms go virtual With a captivating 360-degree view of vehicles in the showroom, NISSAN allows visitors to access the showrooms online and also explore the exteriors and interiors of the vehicles. NISSAN launches Leasing Innovation for Everyone NISSAN launched ‘Leasing Innovations for Everyone’, an extensive leasing solution for individuals as well as business giving complete peace of mind of customers.   NISSAN SUNNY promotional video uses programmatic PR technique Promotional video created for the NISSAN SUNNY made use of innovative programmatic PR methodology to reach target audience and highlight the Nissan Intelligent Mobility, along with a number of comfort and safety features. INFINITI Super Sale weekend for DIB customers INFINITI announced Super Sale weekend for Dubai Islamic Bank customers offering them exciting offers on INFINITI including discounts, deferred payment plans, trade in value support, and insurance benefits. Sharp Middle East magazine featured the INFINITI QX80 Sharp Middle East magazine recently featured the INFINITI QX80 in a car review that touched upon interior and exterior USP's of the QX80. 20,000 reasons to drive an INFINITI this season INFINITI launched a super AED 20,000 sale weekend with each purchase was bundled with amazing benefits.   INFINITI launched the successful bidder of online auction under ‘Eyes On You’ road safety initiative In the spirit of giving, INFINITI in partnership with INFINITI Middle East announced Ashish Ranjan as the first successful bidder of INFINITI ‘Eyes on You’ road safety campaign. RENAULT Megane RS in news Sharp magazine published the review of the sporty new RENAULT Megane RS, talking about its striking features. AAC RENAULT prices SYMBOL competitively RENAULT announced an exciting deal on the new SYMBOL, competitively priced at just AED 33,900. RENAULT’s deal on DUSTER RENAULT offered a spectacular deal on its best-selling SUV DUSTER, starting at AED 47,900.   Start a New Adventure Every Day with the Koleos The all new Koleos was offered at an attractive price of AED 69,500 with added benefits like one year of free insurance, five-year or 1 million kilometers free warranty and more. NISSAN launches summer season deals The exclusive summer season deal offered free three year service, five-year warranty, down payment support, free insurance for one year, free service for three years, and free registration. For business customers, NISSAN announces exclusive fleet offers Nissan offered an unbeatable summer offer for its business customers. The offer for the fleet included, five-year warranty, three-year service, free insurance, deferred payment, and trade-in value. Prioritising customer safety at INFINITI Keeping customer safety paramount, INFINITI set strict safety regulations while welcoming the customers to the nearest INFINITI centre. Zoom or Microsoft Teams video chats with AAC INFINITI experts Customers were offered a service of video chat on Zoom or Microsoft Teams with INFINITI experts making it easy for them to browse the centres and view the products from the comfort of their home. Abdul Baseth talks about the all new RENAULT KOLEOS in detail He talks about stylish exteriors, the spacious interiors, and the technical capabilities of the vehicle and gives a video tour of the vehicle. RENAULT Symbol for only AED 33,900 The all new RENAULT symbol was offered at a competitive price of AED 33,900 with all its latest technological features including parking sensors, intelligent automotive system, and more. Instagram Feed Thursday Saver - Campaign This campaign sought to serve the overdue and non-visiting customers with offer variations including one-stop-shop discount vouchers up to AED 3500 & more. AC & Engine Cooling System Campaign This campaign was for customers who were out of warranty and wanted to drive the summer heat away. Keep the Sun Away Campaign The campaign sought to give INFINITI customers a wintry feeling amid the blazing summers, with attractive AC Service Package starting from AED 399. Drive cool this summer Campaign The campaign offered some unbeatable AC packages for all Renault vehicles. Customers were given a variety of packages to choose from! Sales team trained on making product videos Responding to the current uncertainties, NISSAN reached out to the customers through different online channels with product videos and digital content produced by trained members of the sales team. Best INFINITI Video Presenter Nizar Bou Hamdan, Sales Consultant at INFINITI was nominated for the Best INFINITI Video Presenter. Abdul Baseth wins the early bird competition Abdul Baseth became the highest sales contributor for the month of May 2020 by invoicing 6 units by the 21st of the month and won a brand new Apple iPhone as he was able to stretch it to 8 units for the month.